Apple suppliers in China will begin mass production of its largest iPhones ever next month, according to people familiar with the plans, as the smartphone maker faces increased competition.
Apple is ramping up on two bigger devices, said the people, who asked not to be identified because the plans are private. One model will have a 4.7-inch display, compared to the 4-inch screen of the current iPhone 5s, that may be available to ship to retailers around September, said two of the people. A 5.5-inch version is also being prepared for manufacturing and may be available at the same time, the people said.
The new iPhones will also be rounder and thinner than previous models, said one of the people. Production of the 5.5-inch model is more complicated than the smaller version, resulting in lower production efficiency that must be overcome before manufacturing volume can be increased, said the person.
Apple is getting ready for its annual unveiling of new iPhones after rivals including Samsung and HTC released smartphones with displays that are as large as 5.7 inches. Consumers have been gravitating toward larger-screen devices — in China, 40 percent of mobile gadgets based on Google's Android operating system that were sold in 2014 had display sizes of more than 5 inches, according to an estimate from Forrester Research.
Chief Executive Officer Tim Cook is under pressure to reignite Apple's sales growth and the iPhone, which generates more than half of the company's annual revenue, remains his chief weapon. Last year, the smartphone produced $91 billion in revenue alone, more than the total sales of Oracle, Yahoo, Facebook and Twitter combined.
Natalie Kerris, a spokeswoman for Cupertino, California- based Apple, declined to comment.