If you wait long enough, they say, everything comes back into fashion.
After a long absence in the menswear space, British men's clothier Thomas Pink has re-entered the style scene. Now operating under the moniker PINK Shirtmaker, the brand's revamped name and look is not so much about a fresh start as it is a chance to reclaim their space as a name to know in men's clothing.
And it all starts with its most beloved product: the shirt.
Thomas Pink's story really begins in London, 1984, when three Irish brothers James, Peter and John Mullen opened a small workshop selling traditional British shirts.
From there, it was London's Big Bang – the deregulation of financial services in the UK – that established Thomas Pink as the go-to for British shirtmakers; a cult-like following followed seeing young corporates turn to Thomas Pink for a quality, stylish British shirt.
The Thomas Pink philosophy at heart established by the Mullen brothers saw to it that each shirt would be beautiful, of great quality and detail, and of a great value for money proposition.
But the company's acquisition by LVMH in the 2000s saw global expansion to the small English brand that just couldn't fulfil expectations.
A new PINK
Almost 20-years later, the Thomas Pink name lives on, reborn 'PINK Shirtmaker.' At the helm of its resurrection is CEO Christopher Zanardi-Landi (ex-Lanvin, Fendi, Louis Vuitton), who is taking the brand where it was always destined to be.
"It was difficult for a French luxury group [LVMH] to run a quirky little British brand; it honestly struggled for quite some time," says Zanardi-Landi.
"There was a loss of detail; of beauty; and quality that saw Pink become a discount brand, which was truly sad to see."
Looking to save a once iconic British name, Zanardi-Landi – together with Creative Designer John Ray (ex- Gucci, Dunhill) – took to completely starting the PINK brand from scratch.
"There came a point where we asked ourselves, what do we do with PINK? How do we re-establish such an iconic brand," explains Zanardi-Landi.
"The hardest task was keeping true the philosophy of the founding brothers and applying it to how guys dress today; there are people who love detail and love the sense of connoisseurship of understanding menswear, so we have delved into that world to put back the detail into the shirts and to make it approachable, versatile and affordable for the everyday man."
It's all in the details
Back to making beautiful shirts, unravel any of PINK's newest designs to see the difference; the quality is there, a notion somewhat lost in today's menswear market.
"PINK Shirtmaker is back to making beautiful shirts of quality and style, with a reference to traditional English shirtmaking," says Zanardi-Landi.
"We have been very careful with our fabric selection, with only the highest grades of fabrics from established mills such as Thomas Mason, Tessitura Monti, and E. Thomas available."
Dissecting the new PINK shirt, design features such as unfused collars; Dutch interlinings; truck shell buttons; Swiss thread; a split yoke; proper gussets; and French seaming, are the factors that allow a PINK shirt to stand out from the rest.
"A PINK shirt is constructed by hand which results in a symmetrical design; something you won't find on the most expensive shirts in world. There is a huge amount of detail that goes into crafting one shirt, which is why you're buying a shirt that lasts," explains Zanardi-Landi.
A bespoke experience
PINK Shirtmaker hopes to bring back the traditional English ways of shirtmaking with its all new bespoke service offerings, a craft somewhat lost in today's market.
"Essentially, we have brought English shirtmaking back to UK; full bespoke made in the UK, how it was done in the 1920s and 1930s with the highest grade fabrics available. We will make a full pattern for the individual, making it truly unique to you," says Zanardi-Landi.
Should bespoke be of interest, you will be able to choose over 400 fabrics, seven colour shades and three different cuff types. 18-22 measurements will be taken to then be sent back to its workshop in central London where it will take four weeks to complete.
Customise your shirts with additionals like hand-stamping the days of the week on your shirts; a nod to the old laundry services of the 1930s.
"PINK will take people on a journey to put personality back into the way you dress without scaring you: it's sophisticated, it's detailed and it offers a true sense of caring."