Celebrities and fashion designers are collaborating with powerhouse sports brands to create a whole new fashion genre: sports luxe.
Think Stella McCartney, Jeremy Scott, Kanye West and Pharrell Williams hooking up with Adidas to produce limited edition collections.
But don't let the luxe tag fool you – the latest star of the men's fashion world incorporates both high-end and value price points with very commercial results.
So what is sports luxe? Simply put, it's the lucrative zone to and from the gym. Men have been calling for this new look for decades, as they've longed to burn their '80s track pants, but never knew what to replace them with.
Aspire to perspire
Sports luxe personifies an aspirational lifestyle, where you have the discipline to work out and the wealth to afford a personal trainer. It signals that you know what is creatively evolving in fashion, you desire to look smart and you care about your image being integral to your career.
Aesthetically, the sports luxe look is about clean lines and utilises high performance fabric. The fabrics you want close to your skin still need to breathe and work with your body heat. Technical cashmere from Kit & Ace, superfine jerseys from Hood By Air and advanced performance textiles from MSGM are all ideal post-training.
The bomber jacket, with its identifiable Top Gun appeal, is a must-own outerwear piece that stands as the signature garment of an overall look.
You can choose this jacket in an array of styles and fabrics such as wool, leather, suede and now statement prints from Valentino. If the weather is slightly cooler, add a hoodless sweater by Givenchy or Marc Jacobs.
The track pant has had a name change. He's now called the 'jogger', and is designed with streamlined cuts, enhanced fabrics and more developed details to spotlight the luxe feel.
The new remix with a relaxed silhouette works perfectly with a denim jacket and trainers. Paul Smith's hybrid jogger or Lanvin's more tailored pant look great with a long-sleeved shirt.
A printed pant also complements this look and you can find a great pair from Topman or Zara. Again, bring in value/mid range retailers to balance out the luxury scope of the look. J.Crew and The Kooples are also two brands that will maintain a sense of sophistication and elegance in this sports look.
Finally, the look is not complete without a pair of fashion trainers. With every passing season, the sports luxe footwear stakes elevate with new collaborations feeling more like record deals than mere branding exercises.
Already reaching cult status are the Supershells by Pharrell Williams, Yeezy Boosts by Kanye West and trainers by Balenciaga, Lanvin and Valentino.
Sports luxe is a fresh, innovative genre that is here to stay. Aesthetically pleasing and physically comfortable, it's the choice of attire for the weekend that offers status, style and versatility.
This spring, keep the chinos and short-sleeved shirts in the drawer and consider a sports luxe ensemble.
Would you trade your gym gear for the sports luxe look? Let us know in the comments section.
Extensive experience within retail trend analysis companies has earned Louise Edmonds street cred in the luxury menswear sector. The founder of utilises her passion and understanding of fashion to deliver a fresh, edgy take on men's style.