High performance and extreme luxury were recurring themes for the first major European show of the year, one that saw brands cross into territory they hadn't been before.
Leading the charge was Mercedes-AMG and Toyota, with two soon-to-arrive sports machines.
Geneva 2018 also heralded the return of Aston Martin's luxury offshoot Lagonda and the creation of Volvo's sub-brand Polestar.
Mercedes-AMG GT 4-Door Coupe
Mercedes-Benz's performance division, AMG, is on a roll and the latest new arrival is a go-fast four-door encapsulating the spirit of the brand's GT sports car.
Underneath, though, the GT4 shares plenty with the Mercedes-Benz E-Class, including the basic architecture.
But AMG has amped up the interior, from the carbon fibre and colourful touches to the V-shaped centre console that incorporates eight buttons.
Engine choices include the a new inline six-cylinder turbo mated to an electric motor, or the most powerful iteration – 470kW – of the brutal 4.0-litre twin turbo V8.
AMG isn't talking pricing, but it's a fair bet to be north of $250k.
The performance division of Volvo, Polestar has created its first unique model, the 1, something planned to lead to a family of go-fast Swedish machines.
Volvo describes Polestar as a "new electric performance brand", but there are also pistons and turbos playing a role in the 450kW/1000Nm outputs from the 1's hybrid drivetrain. The petrol engine powers the front wheels while two electric motors look after the rears.
Just 500 Polestar 1s are planned each year, each commanding 250,000 pounds; convert that to our money and thrown in local taxes and you're looking at (gulp) about $350k.
Not that the Polestar 1 is coming here; it'll only be built with a steering wheel on the left.
From 2020, though, the Polestar brand is planned for Australia, with upcoming models such as the 2 and 3.
It was only a matter of time before the arrival of Lexus's first small SUV.
The concept's angular styling has been toned down, although there are still aggressive LED tail lights and plenty of sharp edges – as well as bold black wheel arches – to keep interested eyes busy.
Based on the underpinnings of the Toyota C-HR, the Lexus UX picks up a new 2.0-litre four-cylinder engine.
That same engine is mated to an electric motor in the hybrid version, producing a combined 131kW.
Expect pricing to kick off around $45,000 when it arrives early in 2019.
BMW M8 Gran Coupe concept
The sleek looks of the 8-Series concept with added rear doors for practicality.
That's the thinking behind BMW's flagship grand tourer.
There are hints of Jaguar in the front lights but well placed character lines and low-slung proportions for a sporty four-door with kid-friendly space.
Finally, Toyota's worst kept secret is out in the open - partially, at least.
The company with a long history of sports cars has revived one of its most revered nameplates, the Supra, in the form of a purpose built race car.
The basic architecture was developed in conjunction with BMW, which will use it for the upcoming Z4 roadster.
Toyota's staying quiet on what will power the Supra, although best indications suggest it will be a V6 mated to an electric hybrid system.
No word on pricing, either, although you'd think it would want to be in firing range of V8-powered Ford Mustangs. Perhaps around the $70k mark.
Lagonda Vision Concept
The Concorde of the road: that's how Aston Martin boss Andy Palmer would like the Vision Concept considered.
Far from a flight of fancy, the Vision Concept is the template for the upcoming revival of the Aston Martin offshoot, sizing up Bentley and Rolls-Royce with a mix of performance, elegance and all-electric propulsion.
Due around 2021, the production version of the Vision Concept could replace the woven wool and silk interior with wood and leather.
But it's indicative of the futuristic thinking behind the latest luxury addition.
Bentley Bentayga PHEV
A Bentley with aspirations of being all clean and green – who would've thought?
That's the premise of Bentley's first hybrid, based on the boldly-styled Bentayga SUV.
Dipping into sister brand's Porsche's parts bin, the Bentayga Hybrid teams a 3.0-litre twin turbo V6 with batteries and an electric motor for 50km of electric driving.
As for charging, who wants to fuss around with regular power cords when you can unravel the Philippe Starck-designed "Power Dock". It's a concept for now but is indicative of the electric ecosystem Bentley is considering.
It's taken a decade, but Jaguar has become the first of the established luxury brands to unleash a true competitor to Tesla in the form of the i-Pace.
Priced from $119,000, the all-electric SUV sizes up the Model X, albeit with a more affordable sticker price.
Twin electric motors create 294kW, enough to accelerate the i-Pace to 100km/h in 4.8 seconds.
Range Rover SV Coupe
Developed by Jaguar Land Rover's SVO division, the SV Coupe gets longer front doors and a sloping roofline to create a sleeker silhouette for the bulky Range Rover.
At around $500k it's not cheap, but with an uprated 5.0-litre supercharged V8 it promises to excite.
It's the top selling luxury car in Australia – and the second most popular mid-sizer, outsold only by Toyota's Camry - so any changes to the C-Class are scrutinised closely by rivals.
For this facelift, the C-Class picks up a mild hybrid system in the entry-level C200. A 1.5-litre four-cylinder turbo teams with a 12kW electric motor for reduced fuel use and increased performance.
Benz has also injected 17kW more into the updated C43, which is powered by a twin turbo V6.
Volkswagen ID Vizzion
The latest concept from Volkswagen's upcoming I.D. all-electric sub-brand, the Vizzion is all about electric motors and autonomous driving.
A sprawling glass-roofed cabin sets the scene for what is a sleek-looking, futuristic machine.
Batteries in the floor provide more than 600km of driving range and the 225kW of electric propulsion is fed to all four wheels.
Porsche Mission E Cross Turismo
Porsche is out to prove it's serious about an electric future with the Cross Turismo concept.
The second car in the Mission E family, the Cross Turismo adds some SUV thinking to the sleek all-electric body.
It also gives clues as to the performance of the upcoming Mission E production car; two electric motors dish up more than 440kW, ensuring 0-100km/h pace of 3.5 seconds.
Driving range should be around 400km.
Check out the gallery above to see the best of the best from Geneva.