What will be the most highly anticipated movie of the next century? Will it be Star Wars 17? Or perhaps James Bond: Robot Spy?
Such speculative box-office blockbusters might be trumped by a film that Hollywood actor John Malkovich has just wrapped, but which no one will see until 2115.
That's not a misprint. The film, shot and funded by French cognac maker Louis XIII de Remy Martin, won't be seen by any of the cast or crew, nor any adult currently alive. It will sit in mothballs for a century before a major premiere to their descendants on November 18, 2115.
Aptly titled 100 Years, the film is directed by Robert Rodriguez (Spy Kids, From Dusk Till Dawn) and stars Malkovich, who also wrote the script. The plot is a secret, but an official trailer hints at a futuristic plot.
"Part of the notion inherent in this is for us to try and imagine what the world will be like in 100 years," Malkovich says.
Louis XIII global executive director Ludovic du Plessis told a press conference announcing the film's 2115 release that it takes 100 years for his company's super-premium cognac produced to be made.
"Our cellar master is crafting Louis XIII today that will be ready in 2115," he said.
"He will never see his baby. He is working on something for people who haven't been born yet. This is impressive, and this is our source of inspiration. This was the creative source of inspiration for the movie 100 Years."
Here's another trailer, this one with a stronger marketing spin:
The official poster contains the tagline "the movie you will never see" and the social media tag #notcomingsoon.
One thousand guests will be given invitations to pass on to their descendants to attend the "premiere" in November 2115.
Great. Now I have to have kids.— Florence Walker (@FloxxieWalker)
Five facts to know about cognac
Cognac is a brandy made from white grapes grown in the region surrounding the western French town of the same name. Here are some facts about cognac.
- The Cognac region has had vineyards since Roman times, but it was 16th century Dutch traders who began to distil the wine into brandy so it would survive long sea journeys.
- The Cognac AOC (Appellation d'Origine Controlee) is strictly regulated, dictating the six growing areas, grape varieties, distillation and ageing. For example, distillation must finish by March 31 following a harvest and the resulting "eau de vie" must be aged for at least two years in oak casks.
- Cognacs often blend dozens of eaux de vie. The main categories are VS, VSOP and XO - acronyms for "Very Special," "Very Superior Old Pale" and "Extra Old". In a bottle of VS that may cost $50, the youngest eau de vie will have been aged for two years, while for XO, which can cost around $300, it will be at least six years. Louis XIII de Remy Martin, a luxury blend of up to 1200 eaux de vie which takes over 100 years to make, can cost around $3000.
- About 98 per cent of all cognac is exported. The biggest markets by volume are the United States, China, Britain, Russia and Germany. According to the Bureau National Interprofessionnel du Cognac, the industry shipped 155 million bottles last year, worth 2.13 billion euros ($3.1 billion).
- Hennessy, the leading brand, has a seven-member tasting committee, plus a Master Blender, that meets every day and tastes up to 50 eaux de vie. Members typically don't voice opinions until they've spent a decade on the committee learning. Master Blender Yann Fillioux is the seventh generation of his family to serve in the role.
(FACTBOX BY REUTERS)