How Dapper Dan became so cool even Gucci borrows his ideas

Harlem couturier Daniel Day, better known as Dapper Dan, was all over social media last week after Gucci unveiled a jacket that looked very much like one he had designed nearly three decades ago for Olympic sprinter Diane Dixon.

The fur-lined piece with balloon sleeves created by Day in the 1980s made use of the Louis Vuitton logo without the brand's permission. The new Gucci jacket, designed by Gucci's creative director, Alessandro Michele, remakes the Dapper Dan jacket but with the interlocking double-G Gucci logo in place of the Louis Vuitton markings.

Things have come full circle. Litigation by luxury brands ran Dapper Dan's Boutique out of business in the '90s, and now here comes a major fashion house trying to grab the attention of a generation steeped in hip-hop by finding inspiration in a onetime fashion outlaw.

Outlaw and outlier

The social-media uproar concerning the Gucci-Dapper Dan affair was fuelled in part by Dixon, a gold and silver medal winner who posted photos to of the new Gucci jacket and Day's side by side. "Give credit to @dapperdanharlem," she wrote in the caption. "He did it FIRST in 1989!"

Perhaps surprisingly, Gucci acknowledged its debt to the designer. A post on the brand's Instagram account called the jacket, which had its debut during its cruise collection runway show, an "homage to Dapper Dan." Further, a Gucci spokesman told The New York Times that Michele had reached out to Day with the idea of collaborating with him.

Day confirmed Friday that Gucci has contacted him. "We're at the table," was all he would say about it.

In addition to Gucci's recent salutation, the Museum of Modern Art plans to include Day's work in its fall show "Items." In an email, MoMA's senior curator of architecture and design, Paolo Antonelli, called Day a "trailblazer" who "showed even the guardians of the original brands the power of creative appropriation, the new life that an authentically 'illicit' use could inject into a stale logo, as well as the commercial potential of a stodgy monogram's walk on the hip-hop side."

Curating hip-hop culture

Day started down the road to sartorial splendour from 129th Street and Lexington Avenue, where he grew up with three brothers, three sisters, a homemaker mother and a father who worked as a civil servant. In 1982, after an apprenticeship that took him across Africa, he opened Dapper Dan's Boutique on 125th Street. It lasted 10 years before lawyers from luxury brands moved in.

"What Dap did was take what those major fashion labels were doing and made them better," said rapper Darold Ferguson, Jr., who goes by the stage name ASAP Ferg and whose father, Darold Sr., worked at the boutique in the '80s. "He taught them how to use their designs in a much more effective way. Dap curated hip-hop culture."


Steve Stoute, the chief executive of the marketing firm Translation, said: "I think what Dap did, he actually taught an entire generation how to engage with luxury brands. Luxury brands, at that point, were not for us. They didn't even have sizing for black people. So every time I walk into Louis Vuitton to buy a pair of sneakers, or buy a pair of pants in my size, I know they're only doing it because of Dapper Dan."

Origins of style

At his Harlem brownstone a few days before the Gucci controversy, Day described how his ideas on fashion, business and life in general came to be.

"My sense of style came from having holes in my shoes," he said. "I was in third grade, and I would put cardboard and paper in the bottom of my shoes, but it got to the point where the soles were just gone. I just couldn't take it anymore. I came home from church one Sunday and told my mother: 'Ma, my feet are killing me. They hurt so bad.' I had tears in my eyes. The next day, my older brother Kerry said: 'Come on. We're going to the Goodwill on 124th Street.' We got there, and Kerry asked me, 'You see anything you like?' I picked out a nice pair of shoes on the rack and tried them on. Kerry asked me, 'How do they feel?' I told him, 'They feel good.'"

Another experience with shoes gave him an understanding of how clothes reflect social status.

"My mom bought me a nice pair of split-toe loafers with a tassel," he said. "This kid from this snobbish family that lived in the brownstone next door to us began to tease me. He said, 'Lily Day must've hit the number, because you got new shoes.' I got so mad at that kid, because he was right. Every time my mom hit the number, she bought me and my siblings new shoes. But after those experiences, I started to do for myself. I was going through the window."

Harlem's Ali Baba

With a group of other children from the neighbourhood, he used to go downtown and break the windows of haberdasheries such as Phil Kronfeld and Fred Leighton.

His childhood friend, Harlem basketball legend Richard Kirkland, known as Pee Wee, corroborated those stories in a short documentary made for Jay Z's Life & Times blog in 2013. "They called us Ali Baba, like Ali Baba and the 40 thieves, because it would be like 40, 50 guys breaking the windows of clothing stores and jewellery stores downtown, yelling, 'Ali Baba! Ali Baba!" Kirkland said.

Much of what Day and Kirkland talk about regarding the need to dress to impress is part of a generational mindset for many black men who grew up in Harlem.

"My earliest experiences regarding race was in the home," Day said. "I would listen to my mother and father talk about how the structure of white society was affecting us. I also remember Hulan Jack, who was the borough president of Manhattan, coming to my school, PS 24, to speak to us. This was a black man who was the borough president of Manhattan who came to tell our sixth-grade class that knowledge is power. That fascinated me."

"Now you're Dapper Dan"

Day's pursuit of the American dream began in two seemingly different but analogous institutions: the street corner and the classroom. "I was a professional gambler as a teenager," he said. "I would break all of the crap games on 123rd Street and Lenox. I would win big."

He earned his nickname while playing craps, he said.

"The name was a combination of two things. I was the flyest young guy in my neighbourhood. But there was also an older guy, a gambler, and his name was Dapper Dan. When I started beating this guy in the crap games, he said, 'You are the new Dapper Dan.' He was also a really great tenor saxophonist. He told me: 'Just call me Tenor Man Dan. Now, you're Dapper Dan.'"

Early ambitions

Day grew tired of running the streets after witnessing speeches by Malcolm X. "Malcolm X once said, 'If you want to understand the flower, study the seed.' I was getting high at the time, but once I heard that, it stuck with me. I started going to the Countee Cullen library and began reading about opium and the Boxer Rebellion in China. I said, 'Oh, this is where it comes from.' I connected myself to the problem of addiction globally. And I went back to school, courtesy of a program sponsored by the Urban League and Columbia University.

"I wanted to be a writer. I read books by Dr. John Henrik Clarke, Lerone Bennett. One of my favorite journalists was Earl Caldwell," the pioneering black investigative reporter known for his articles in The New York Times on the Black Panthers.


A post shared by Diane Dixon (@dianedixon) on

Day worked for a Harlem newspaper called Forty Acres and a Mule in the '60s and became aware of the sense of revolution around the country. "The young white kids were moving toward a spiritual, New Age kind of consciousness, and the people I knew were embracing black nationalism," he said. "I personally was involved with the Nation of Islam, the Black Panthers and an organisation called the Mighty Black Zulus. Not the Zulu nation of the Bronx but a collection of brothers who dressed in black pants, green suspenders and red shirts."

A turning point

Day gave up drinking, smoking and drug use and became a vegetarian. He toured Africa in 1968 as one of the students chosen by the Columbia University-Urban League program and returned for the Muhammad Ali-George Foreman bout in 1974.

"It changed my life," Day said. "All of the artwork on the walls" – he gestured toward the paintings in his living room – "I brought those back with me from Nigeria. I also brought some suits over there. The tailors in Africa were making their version of a westernised, American suit."

He decided that he wanted to be a clothier in his home neighbourhood. He knew all the "boosters" – people who shoplifted from department stores – and he bought garments from them and resold them at a profit. He went from selling clothes out of his car to opening the boutique.

The rag trade

In the '80s he had enough capital to get serious about fur and leather, but many merchants would not sell to him. The exceptions were Fred Schwartz (known as Fred the Furrier), his brother Harold, and Harold's son, Andrew Marc Schwartz, who started the Andrew Marc label.

Day began selling Andrew Marc leather jackets with possum lining for $800. A Harlem competitor, A.J. Lester, was offering the same goods for $1,200, and its representatives demanded that Schwartz stop supplying the upstart competitor. When Day and Schwartz considered a compromise – removing the Andrew Marc label from the jackets' insides – Day had an epiphany about the importance of brands.

"The label is everything," he said. "The label is the thing the gangster clientele use to let the other gangsters in the street know, 'You ain't got what I got.' The label or logo sets you apart."

Creating an icon

Around that time, a man entered the boutique carrying a Louis Vuitton pouch. "This dude was bragging about the pouch," Day said. "And it occurred to me, if that's how he feels about the pouch, how would he feel if that Louis Vuitton pouch became a whole outfit?" He laughed at the memory. That was the moment everything changed. Day hired group of tailors, including Africans he had met in midtown, family members and a friend from the Nation of Islam.

"I told this brother, 'I have a lot of ideas, I just need you to do the cutting as I give you the patterns.' I studied how he would sew the leather from the patterns of my design ideas. Clothes designing sounds fascinating, but it's hard work. Folks don't realise that there are limitations in the body form. We're humans: We have arms, legs, chest. The exciting part of designing clothes is that you can be really creative within the context of those limitations."

Samira Nasr, the fashion director for Elle magazine, likened Day's work to that of the innovative hip-hop DJs of the era, such as Jason Mizell, a client of Day's. Mizell, who died in 2002, created beats for Run-DMC under the name Jam Master Jay. "Sampling was taking existing music and slicing it to recreate new sounds for original lyrics," Nasr wrote in an email. "Dap was sampling in a way. He was taking existing fabrications and breathing new life and beauty into them."

Rap royalty

Big Daddy Kane, Eric B. and Rakim, KRS-One and LL Cool J were among the clients who came for Day's unique retrofits of Gucci, Louis Vuitton, Fendi and MCM. He worked the logos into his leather coats, hats, suits and even car interiors.

When asked to describe what he has been up to in the 25 years since his boutique closed, Day looked at his son and business liaison, Jelani Day.

"He went underground," Jelani said. "There is more to the story, but that's all we need to say for now."

The New York Times