Gen Z yellow is being sold by fashion forecasters as the next millennial pink as the troublesome colour gets a big pantone push.
Yellow has seeped back on the runways in accessories, with Kim Jones' final show at Louis Vuitton in January featuring fluorescent backpacks and beanies that somehow managed to steal attention from Kate Moss and Naomi Campbell on the runway.
Virgil Abloh caught yellow fever and embraced it, running with cheery shades in his Louis Vuitton debut with even more accessories, T-shirts and trousers.
Appearing as a powerful fluorescent accent by Spanish model and alumni of the Paris Hilton Boyfriend Club River Viiperi at Madrid Fashion Week and as the main event as trousers on Hollywood best-dressed contender Chris Pine, every shade of yellow from butter to marigold is currently striving for its moment in the sun.
To start working yellow into your wardrobe, stick to after hours. Yellow suits are currently reserved for very creative offices and theme parks.
A yellow tie with a contrasting blue shirt is an occasional exception, but thanks to George Clooney's recent outing at Prince Harry and Meghan Markle's wedding, it can be too celebratory for the daily grind.
Tailored tumeric and other shades
Paul McCartney's lookalike grandson Arthur Donald showed that yellow can be worn as a cool contrast to conservative dark trousers on an outing to Wimbledon with his mother.
Tone it down
While the buttery shade could be a washout for the paler amongst us, if you're sporting a perennial (natural) tan or have a black mop-top like Donald you should feel the churn. Feel free to wear it to weddings this spring. You'll be the best dressed Best Man, even if you're sitting in the back row.
If you're more of a Chris Pine or Alexander Skarsgard type when it comes to colouring, you will need to darken the palette beyond lemon, into saffron and marigold to make an impact.
Pine's block coloured pants at Comic-Con and Skarsgard's polo-shirt at a recent press call added retro appeal to yellow, giving it a 50s flavoured throwback steering away from the '90s house fluorescent flavour.
Australian brand Jac + Jack's butter cashmere blend jumpers have the same sweater boy appeal. Be the sweet smiling poster boy for '50s happiness, Ron Howard as Richie Cunningham in Happy Days, by anchoring your sweater with chinos and polished platform brogues.
Yellow brick road
The easiest way to incorporate yellow into nights on the town is through rock and roll retro style T-shirts.
Frequent fashion experimenter David Arquette got it right with his washed out yellow T-shirt popping against black jeans. Adding an animal print jacket on top is best reserved for those with absolute colour confidence.
To avoid smelling like mothballs skip the vintage racks and go straight to Gucci where creative director Alessandro Michele's magpie mind has latched onto yellow with T-shirts with '80s enthusiasm.
Mashing up two trends at once is also an option with print short-sleeved T-shirts from the likes of Australian urban surfers Double Rainbouu delivering optimistic styles with strategic sunbursts.
With winter in its dying month, become more confident in yellow as the temperature rises. The only place to avoid wearing it until spring is Perisher, Thredbo and Falls Creek because no one likes yellow snow.
Check out the gallery above to see some of the gear in this season's top colour.