Despite the usual surface energy at Baselworld, is palpable, and confusion about how to get things back on track reigns. Well, almost. As far as the product goes, the hounds were running firmly in one direction, and that's vintage.
If winding back the clock is hardly new for watch companies – they love re-editions – it's unusual to find the past getting a raking over in so many quarters. Still, what else to do? Embrace the smart watch?
Reprising earlier models is also not the most difficult or expensive route to take. There are no nasty research and development costs, and few industries have retained past records, drawings and archived so assiduously; this is a business that feeds off an image of authenticity and history. In reality, and despite the impressive hands-on aspects, watch companies are modern-day mass-manufacturing concerns, many of which built massive new facilities to meet a rising demand that stalled seemingly overnight sometime around 2014.
Can vintage save the day and, indeed, what exactly classifies as vintage when it comes to a watch? Regarding the latter it's a watch that looks like the one your father or grandfather abandoned, a now nostalgic ticker with a domed glass called a crystal, in watch-speak, a case size that doesn't dwarf the wrist, and a mellow look to the dial.
Regarding the likely success of the trend, it's certainly resulting in some handsome watches of a wearable size, and while you wouldn't expect it to save the industry, it chimes with current tastes and contrasts wonderfully with the techno-brittleness of smart watches, that new competitor for wrist real estate.
Not that watch lovers necessarily see it that way; for them only a mechanical timepiece does the trick, both as an accessory and an object of delight.
To them vintage watches are independent little souls while smart watches spend half their lives tethered to chargers. Then there's the different vista and experience mechanical pieces offer when you glance at your wrist.
With a smart watch the reward is the content it delivers. With a mechanical watch the reward is the machine itself, and vintage looks – with their modesty and warmth compared with show-off pieces – seem to be the flavour of the moment, at least in these post watch-boom times.
10 of the best new golden oldies
1. Omega Trilogy
Omega hardly has to send out a search party to find old favourites – the Speedmaster is 60 years old this year, ditto the Seamaster and the Railmaster. To mark the occasion the brand has released a trio – we'll count them as one – replicating the originals down to the tiniest detail. None spans more than 39mm and only the movements have been upgraded. You can buy them as a limited-edition set or individually, each priced under $10,000.
2. Tag Heuer Autavia
Tag might have launched a smart watch (the Connected) but hasn't been foolish enough to abandon the purists. The Autavia was the watch enthusiasts told Tag they wanted to see again. It began life in the 1930s as a dashboard clock, morphed into a sports chronograph in the 1960s and now returns in much the same guise. Differences? The case is up from 39mm to 42mm, the bezel is a bit wider and it's water resistant to 100 metres. The movement is upgraded and now features a date display. The price is $6600.
3. Oris Big Crown 1917
Until recently Oris believed its first pilot's watch appeared in 1938 but deeper digging revealed it was in fact in 1917 that a 40mm brass-cased number, essentially a pocket watch with wire lugs soldered on, carried the Oris name. A century on you can have the look for about $3000 with this limited-edition replica that even has a similar pin-lever movement.
4. Oris Chronoris
A shallower excavation at Oris revealed another plum ripe for the picking, the 1970s Chronoris, which boasted the company's first in-house movement. The internals now come courtesy of the Sellita manufacturer, but those '70s disco looks are there, framed in a cushy period case spanning 39mm. Yours for around $2300.
5. Blancpain Tribute to Fifty Fathoms MIL-SPEC
That orange and white sub-dial is a moisture-alert (and collector alert) indicator as found on early interpretations of the 1950s dive favourite. Back then it spanned 38mm, now it's 40mm and has an impressive two-barrel mechanism. The doughnut bezel is a vintage Blancpain trademark, the price a more modern $17,650.
6. Longines Heritage 1945
Longines does heritage pieces every year and this salmon-hued recreation of a 1945 model is a winner. Now 40mm rather than 38mm and with a self-winding movement, it retains the curvaceous design of the era, with subtlety and proportion the order of the day. Around $3000.
7. Seiko 'First Grand Seiko'
With the high-end Grand Seiko about to become a stand-alone brand, 2017 sees a recreation of the very first watch to carry the mantle. The new model comes in platinum, gold or steel and uses the exact case and dial design as the 1960 original, now resized to 38mm. It houses a modern hand-wind movement.
8. Seiko Prospex Dive Watch
Seiko produced Japan's first dive watch in 1965 – and here it is again. The looks are there but now it's a hand-assembled limited edition with a box-shaped sapphire crystal and hardened case rated to 200 metres, available in July.
9. Tudor Heritage Black Bay
Debuting in yellow gold and steel, this new version of the Black Bay looks more retro than ever. Introduced only a few years back, the range replicates details first seen in Tudor dive watches of the 1950s and 1970s, including "snowflake" hands and a curved crystal.
10. Patek Philippe Perpetual Calendar 5320G
This is how a Patek looked six or seven decades back. Now with a slightly larger 40mm case (white gold) there's the typical opening for the day and month and a moonphase display and date, presented on a rich cream lacquer dial with timeless numerals. Around $100,000.
Check out the gallery above to see 10 of the best vintage watches.
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