Robbie's new clothing range

Sewing when you're winning ... Robbie Williams turned fashion guru as he showed off his first clothing range.

The singer - whose hits include Come Undone - has launched his own menswear brand, Farrell, in time for London Fashion Week.

Williams, who performed a sell-out tour with Take That this year, was at House Of Fraser in London's Oxford Street to unveil the range.

The chart star wore a long dark jacket and jeans as he posed with dummies draped with his new designs at the launch of the autumn/winter 2011 collection.