You may have missed it but the world of hair was all a-tremble the other day. The reason? The announcement by British online that it was planning to launch a clip-on man-bun.
The news had the style police in an uproar.
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For those of you coming late to this, a man-bun is longish hair tied up on top in a loose knot. It's popular . You'll have seen one worn by your barista as he handed over the cup that cheers up your morning.
So what was being spruiked here was a hairpiece, essentially, for men who have some hair but want to jump on the man-bun express a few stops up the line.
The bun also rises
"It is a universally acknowledged fact that men with buns are not only more attractive but also more successful (for instance: the wowing feats of Jared Leto, Zayn Malik and Shia LaBeouf)," gushed the ASOS press release.
It frothed on: "So, if you fancy upping your man's credentials on both the fashion and success scales without having to wait months and months, we have the answer: the clip-on man-bun.
"Imminently launching on-site, it is an easy way to get the look without the hassle or maintenance of growing long hair. SO into it."
So was I.
But the haters had a field day. "I don't want to live on this planet any more," said one Tweeter. "This really must stop," said another, a touch proscriptively.
All good fun, but unfortunately it was a hoax. What had not been noticed by the styleratti and all those twits was the date on the press release - April 1.
Still it's not a bad idea, is it?
Even more so than when I the man bun is, very, very NOW. And if you don't have to wait while your hair grows long enough to make it work, why should you?
I was watching the footy the other afternoon and it seemed that half of the players were sporting the man-bun. I can only assume that they'd grown them themselves. Though maybe not. There has, after all, been talk of hair tests for players in a number of codes. I understand that those tests are intended to root out drug cheats but maybe they have another purpose.
And what with the rough and tumble of sport, a detachable man-bun might be just the thing for today's style-conscious young footballer. As might an easily removable beard. Alexander the Great was famously insistent that his soldiers were clean-shaven so they wouldn't be grabbed by the chops and swung around during close-quarters combat.
Talking of the Ancient Greeks, classical sources tell us that Theseus - the one who did for the Minotaur in the maze - not only "sheared only the forepart of the head" but had "fire-red hair". , business at the front and a party at the back? This was one hero with a ginger mullet.
But that's by-the-by.
It might be a fake, but the detachable man-bun is not that outre an idea. We live in a world of artifice, after all. Back to Sunday's footy, and more than once there was an advert for Just For Men's beard colour which promised to turn a beard that makes you look ancient into one where you'll feel heroic.
It seems that no matter the trend, someone will always come along and exploit it.
In this context, a ball of fake hair you can fix to the top of head doesn't seem like such a foolish idea after all.
Would a fake man-bun be something you'd consider, if such a thing existed?